The Greek euphemia (from eu- + pheme, speech) means literally 'good speech' or 'fair speaking,' used for a good report or favorable reputation. It appears in 2 Corinthians 6:8 in Paul's list of paradoxical apostolic experiences: 'through bad report and good report' — the servant of God continues in ministry regardless of how he is perceived. The word captures the relational currency of reputation in the ancient world.
In Paul's 'great paradox' list of 2 Corinthians 6:4–10, he presents apostolic ministry as persisting through both dysphemia (ill report) and euphemia (good report). True ministry is not driven by reputation management. This liberates the servant of God from the tyranny of public opinion — whether praised or slandered, the ministry continues. Philippians 4:8 commands believers to think about whatever is euphema (of good report) — training the mind toward what is genuinely praiseworthy.