The Hebrew proper noun Amots means 'strong' or 'courageous.' He is the father of the prophet Isaiah (Isaiah 1:1). Though Amots himself is not a major figure in Scripture, his name establishes the spiritual heritage from which Isaiah emerged — the greatest of the writing prophets.
Names in Scripture carry theological weight. That Isaiah's father was named Amots (Strong) is fitting: Isaiah's ministry demanded extraordinary courage. He confronted kings, announced coming judgment, and proclaimed the most detailed messianic prophecies in all of Scripture (Isaiah 7:14; 9:6; 53). Tradition holds that Isaiah was eventually sawn in two under King Manasseh — the ultimate test of the strength his father's name proclaimed. His courage in proclaiming a crucified and risen Messiah centuries before the fact is without parallel.