To physically or spiritually turn toward or away from something. Turning toward God is repentance and attention; turning away is apostasy. The same root gives panim (face).
The call to 'turn' runs throughout prophetic literature as a plea for repentance. When Israel turned their faces from God, they pursued idols; turning back was restoration.
Closely related to panim (H6440, face), this verb captures the directional nature of relationship — you face what you value. Divine 'turning toward' Israel signals mercy; their turning away signals rebellion.